The following myths can be true, if you want them to be. They are valid perspectives to take, and some of them aren’t bad at all. I just happen to not like them. Because of my personality, they won’t describe my approach to marketing.
The alternatives I explain after each aren’t the only way to do things either. They’re just the ways that I want to do things.
Obviously, all of this is easier said than done . . . but if I’m determined enough to get them done, I think I can follow through. The strategy behind marketing is just as important as the various methods you use. This is mine.
Myth 1: Sell yourself.
This implies that it’s all about me, that I’m going to focus all the attention on myself and what I’m writing so everyone can make me famous.
When, actually, really good marketing is about other people and what their needs and wants are. It’s about having more opportunities for me to deliver on those needs and wants. When you choose to look at it that way, it’s less about promoting yourself and more about serving others.
Everyone I’ve talked to about marketing mentions that with the rise of social media, readers want to feel a personal connection to the authors they love. Writers who think it’s all about them will post irrelevant, self-focused ramblings and will probably come off as arrogant. Writers who understand the relationship aspect will be much more successful.